VIDEO: UFC 148 Chael Sonnen “Reason to Fight” Commercial

As a follow up to Anderson Silva’s UFC 148 “Believe Your Eyes” commercial, the organization released a UFC 148 promo for the number one contender to the middleweight crown, Chael Sonnen.

In the 30-second commercial, Sonnen explains that despite there being 100 reasons to quit on the middle of a fight, you need one reason to stay mentally strong and push forward to the final bell.

Sonnen will challenge Silva for the UFC middleweight championship on July 7 in a rematch of the 2010 “Fight of the Year”.