VIDEO: Dana White & Lorenzo Fertitta Talk About The Success Of MMA, Compare Popularity To The NFL & Soccer

UFC President Dana White and CEO Lorenzo Fertitta recently sat down with Lee Hawkins of the Wall Street Journal to talk about the success of the organization. The full length interview is 10-minutes long, and as you would expect from a piece by the Wall Street Journal, the conversation between White, Fertitta and Hawkins focusing primarily on the business side of organization.

During the interview, White and Fertitta make two rather lofty claims. First saying that, on a global level, the UFC is bigger than the NFL and neck-and-neck with soccer. While many may have a hard time believing this claim, the UFC does in fact have a worldwide presence unlike that of the NFL. The comparison to soccer, on the other hand, is a big more radical and the majority will have a hard time buying it. With that said, the interview is very informative and worth a watch.

Dana White
“We’re already bigger than the NFL.”

“We’re neck-and-neck with soccer…soccer isn’t huge here in the United States, but all over the world it is. The only other thing that could work is fighting.”